An incredibly intriguing marketing year for Nike that rocks my soul to its core because it continues to remind us that it is all about us. Its repulsive. Nike says, “make the next 12 months about you”! There may be people that you pass along the way-wave at them as you go by. There may be people needing your help-don’t slow down but rather keep only you and your needs in mind. Keep thinking about what will get you to the next level.
It is the reverse of the gospel message. In John 13 we see the king of kings and lord of lords humbling himself and takes the position of a slave. The one person in the world that really is 100% justified in thinking of himself chooses to give a model for his disciples to follow.
I can imagine the roads weren’t as clean as they are today and shoes weren’t quite as protective as they are today. Mud covered feet. The odor of sweaty feet filling the room. And Jesus. The one whose name is above every name takes off his robe and takes the position of servant. Washing feet.
He contradicts the worlds standards. Make this the year of you? No. For this year and years to come make it about Jesus. Make much of him by serving others.